Observer: '5 Big Changes Coming to Social Media in 2016'

Quoting the January 20th Observer.com opinion piece by Ryan Holmes:

"Expect to see new technologies fundamentally change how we interact with social media, opening up new options like shopping and enabling us to share ever-more vivid, real-time experiences. But new functionality and the widening universe of social options also threaten to leave some users in the dust."

Link to Observer.com read the full article.

Social Savvy from Digiday: "How Tiffany found its Twitter voice"

Quoting Digiday's Jan. 7th posting:

"According to a December Engagement Labs ranking, Tiffany’s Twitter game has made it the top luxury brand on the platform. The study, which used Engagement Labs’ eValue social metrics system to compare competitors, found that Tiffany’s Twitter sees high engagement from followers, and the account is the most responsive, replying to customers’ questions and complaints. The ranking also cited Tiffany’s #WillYou hashtag, used in reference to its engagement rings, as representative of the brand’s most engaging tweets."

Link to Digiday.com

Pew Research Features Denver Data: "Around half of newspaper readers rely only on print edition"

Quoting the January 6th overview, which includes Denver statistics:

"Data from Pew Research Center and other sources show that around half of newspaper readers consume newspapers only in their printed form. In our study of the local news environments in three markedly different U.S. metropolitan areas, nearly or about half of readers of the local daily paper in Denver (46%), Macon, Ga. (48%), and Sioux City, Iowa (53%) did not access the paper online."

Further, the data shows that print readers are "news enthusiasts," and are also more likely to watch television news broadcasts.

Link to PewResearch.org

PR TACTICS: "Move Over Millennials, Here Comes Generation Z"

For those keeping up on our demographic subgroups, here's an excellent overview about the "under 20-year-olds," called Generation Z (the new realists) by Stephen Dupont, APR.

Quoting from the introduction:

"Roughly defined as those born since 1996, Gen Z is the group of under-20-year-olds, the first generation born into a digital world. The next generation of trendsetters — representing more than 25 percent of the U.S. population (larger than the boomers or millennials, according to the U.S. Census Bureau) — is already beginning to put its stamp on the world."

Link to the Full PR Tactics article.

Absolutely PR Celebrates Its Sweet Sixteen

Absolutely Public Relations is celebrating its 16th year in business, achieving key media placements for clients in both the traditional and social media spaces. The announcement is made by Absolutely PR Principal/Founder Maggie Chamberlin Holben, APR, who says, "During the past year, Absolutely PR assisted Colorado BioScience Association, Galichia Hospital Group/Kentuckiana Medical Center, Fitzsimons Redevelopment Authority, Boettcher Foundation, Colorado BioScience Institute and CID4, the Colorado Institute for Drug, Device and Diagnostic Development.”

Holben has been providing pro bono PR and marketing communications counsel, plus board and advisory board service, to Denver’s Cat Care Society since 2011.

Absolutely PR specializes in media relations, the strategies and tactics necessary to achieve impactful editorial placements in the international, national, trade press, local and social/digital media space. Visit http://www.AbsolutelyPR.com.

Link to the full release including a recap of recent placements and coverage

Innovation and Job News: "State of Downtown Denver 2015 has plenty to praise"

Quoting from Chris Meehan's posting yesterday in Confluence Denver:

"Last year, downtown Denver saw $1 billion in investments through completed projects. In 2015, that figure is expected to nearly double to $1.9 billion. That's just one key takeaway from the State of Downtown Denver 2015 event, hosted by the Downtown Denver Partnership (DDP) on March 24.

There was a host of data showing the recent successes of Denver and how the city is poised to keep growing -- for instance, residential population has grown 165 percent since 2010. "In order to ensure future success we need to understand what we did right to get us where we are today," explained DDP CEO Tami Door at the event."

Link to the full article at Confluence Denver

Link to the 2015 State of Downtown Denver report

Inc: '74 Attention-Grabbing Blog Titles That Actually Work'

If your blog headlines need a booster shot, make sure to read Larry Kim's article about Twelveskip's headline idea list. Quoting Kim, Twelvestep's list may not be the full solution:

"Seriously though, those types of headlines are incredibly effective, but they're not the be all that ends all. In fact, they work really well in social stories, but will just annoy people if you're blogging about your business and related topics.

So what's a run-of-the-mill blogger to do?

Develop a bank of catchy titles you can draw on to ensure you have lots of ideas to draw from and your titles aren't an afterthought."

Link to Inc.