Adweek Great Read: "Inside the Relentless Marketing Push Behind Every Oscar Winner"

Quoting from the Feb. 21 Adweek.com posting by Terry Stanley:

"In this eventful and entertaining election year, the campaigning is not limited to Hillary and Bernie and Marco and Trump. Also out there stumping—for another high-profile and much-coveted albeit very different kind of prize—were Leo and Brie and Saoirse and Sly. And Spielberg and Pitt. And Paramount and Fox and Disney."

Link to the full article

Good Read From PRNews: "The 4 C’s of an Insightful PR Dashboard"

Quoting Mark Renfree in the PRNews online posting from February 1:

"But the PR dashboard should not be thought of as just another reporting document to be shuffled out during meetings. Instead, this valuable tool should be used as a crucial learning device that senior leaders want to see early and often so it can be used to inform business decisions."

Link to read the article at PRNewsonline.com

Observer: '5 Big Changes Coming to Social Media in 2016'

Quoting the January 20th Observer.com opinion piece by Ryan Holmes:

"Expect to see new technologies fundamentally change how we interact with social media, opening up new options like shopping and enabling us to share ever-more vivid, real-time experiences. But new functionality and the widening universe of social options also threaten to leave some users in the dust."

Link to Observer.com read the full article.

Social Savvy from Digiday: "How Tiffany found its Twitter voice"

Quoting Digiday's Jan. 7th posting:

"According to a December Engagement Labs ranking, Tiffany’s Twitter game has made it the top luxury brand on the platform. The study, which used Engagement Labs’ eValue social metrics system to compare competitors, found that Tiffany’s Twitter sees high engagement from followers, and the account is the most responsive, replying to customers’ questions and complaints. The ranking also cited Tiffany’s #WillYou hashtag, used in reference to its engagement rings, as representative of the brand’s most engaging tweets."

Link to Digiday.com

Pew Research Features Denver Data: "Around half of newspaper readers rely only on print edition"

Quoting the January 6th overview, which includes Denver statistics:

"Data from Pew Research Center and other sources show that around half of newspaper readers consume newspapers only in their printed form. In our study of the local news environments in three markedly different U.S. metropolitan areas, nearly or about half of readers of the local daily paper in Denver (46%), Macon, Ga. (48%), and Sioux City, Iowa (53%) did not access the paper online."

Further, the data shows that print readers are "news enthusiasts," and are also more likely to watch television news broadcasts.

Link to PewResearch.org

PR TACTICS: "Move Over Millennials, Here Comes Generation Z"

For those keeping up on our demographic subgroups, here's an excellent overview about the "under 20-year-olds," called Generation Z (the new realists) by Stephen Dupont, APR.

Quoting from the introduction:

"Roughly defined as those born since 1996, Gen Z is the group of under-20-year-olds, the first generation born into a digital world. The next generation of trendsetters — representing more than 25 percent of the U.S. population (larger than the boomers or millennials, according to the U.S. Census Bureau) — is already beginning to put its stamp on the world."

Link to the Full PR Tactics article.

Absolutely PR Celebrates Its Sweet Sixteen

Absolutely Public Relations is celebrating its 16th year in business, achieving key media placements for clients in both the traditional and social media spaces. The announcement is made by Absolutely PR Principal/Founder Maggie Chamberlin Holben, APR, who says, "During the past year, Absolutely PR assisted Colorado BioScience Association, Galichia Hospital Group/Kentuckiana Medical Center, Fitzsimons Redevelopment Authority, Boettcher Foundation, Colorado BioScience Institute and CID4, the Colorado Institute for Drug, Device and Diagnostic Development.”

Holben has been providing pro bono PR and marketing communications counsel, plus board and advisory board service, to Denver’s Cat Care Society since 2011.

Absolutely PR specializes in media relations, the strategies and tactics necessary to achieve impactful editorial placements in the international, national, trade press, local and social/digital media space. Visit http://www.AbsolutelyPR.com.

Link to the full release including a recap of recent placements and coverage